Now marketing and technology are linked stronger than ever, and this is because customers have moved to the digital world. We constantly follow new trends while our purchasing decisions are made based on reviews available on the Internet. And here the idea of MarTech was born.

MarTech is the usage of technology to improve marketing strategies. The term covers specifically activities and tools that use technology to achieve certain goals. MarTech allows companies to implement better personalized targeting and measure more precisely the successes of companies. Interestingly enough, not only software and tools are called MarTech. Companies that combine marketing and technology in their working processes are known as MarTech as well.

Three leading technologies in MarTech:

Analytics – it allows to attract more web visitors, retain, or attract new customers, as well as increase the amount of money spent by a single customer.

Big Data – thanks to this technology, you can easily manage specific data which accelerates the decision-making process.

Cloud management – accelerates processes thanks to the data being kept on an external server.

Examples of solutions:

  • Marketing Automation (MA)
  • Web Analytics Tool (WAT)
  • Data Management Platform (DMP)
  • Customer Data Platform (CDP)
  • Model Factory
  • Customer Relationship Management (CRM)

MarTech presents a wide range of solutions based on technology use so that professionals can choose measures that match goals and entities. Data measurement is the key to prediction, interaction with new customers, decision-making, and an even better understanding of the audience.