There are at least several types of agencies on the market and as their services are similar in nature, it is difficult to tell them apart. Our short dictionary will help you get the differences:
Advertising agencies deal with the creation of various types of advertising. They plan and organize advertising campaigns, including such elements as advertising design and implementation (preparation of posters, leaflets, banners, billboards, etc.). Also, they take care of the development of a media plan or creating advertising strategies.
Branding agencies create the “face” of a brand based on its values and strengths as a business. Their activities cover all the techniques that help shape a favorable image of a company in the minds of the general public. They create
, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion.
Creative agencies design all the content and visual elements of a brand, and this includes items such as logos, color schemes, banners, newsletter design, infographics, packaging design, videos, TV ads, and copy.
Digital agencies provide marketing consulting and creative, strategic, and technical development of marketing products and services. Their activities are mainly based on the use of the Internet and include SEM, SEO, social media marketing, content creation, website design and development, media campaigns, video and email marketing, mobile campaigns, among others.
Marketing agencies focus on building a positive image of a company and its products. Their services cover promotion, PR, content marketing, buzz marketing, graphic designs, and running social media.
Naming agencies specialize in creating and refreshing the names of companies, brands, services, products, and others. Strict naming is an offer similar to copywriting work, but the scope of support and additional assistance offered by such agencies is much wider and covers also linguistic analysis and legal analysis, including services at the stage of registering and patenting the name.
According to the specific field of activities, we could mention even more of them, such as social media, PR, or SEM agencies. But if you want to develop your brand in a multifaceted manner or you are not sure which one would be the most suitable, choose a partner that has experience in various types of projects. At You’ll Enjoy, we provide a wide range of services such as consulting, branding, graphic design, content creation, to name but a few. Contact us or check our offer.