October, 2015

20:20 Initiative | Empowering & Accelerating Women Entrepreneurs in Poland – workshop

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On Saturday, November the 7th 2015 in Business Link Trójmiasto there will be organized free all-day workshops for female entrepreneurs led by the Swiss Trestle Group Foundation. The training will be led in English and is adressed to women who run their own business for 1-3 years.

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Built on a new model of nonprofit support and guided by the belief that entrepreneurship fuels the engine that drives economic opportunity, growth and social progress, Trestle Group Foundation works to empower women entrepreneurs in developing and emerging economies.

Customized training program is designed by entrepreneurs for entrepreneurs and based upon their most common challenges and needs.

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Five steps to efficient and successful management of company image

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Today, in order to be able to talk about a well-prospering brand, you have to know how to manage it properly. How to achieve that?

When you don’t look through the concept of standard responsibilities of brand managers, but focus on the result of a well-managed brand, you can spot important elements which lead to a coherent, legible and convincing brand image. A brand which will retain its position for more than one season.

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  1. A brand is similar to a human – it’s a personality or character of a brand – are we able to say what characteristics are or will be presented by your brand? Is it happy, playful, nonchalant or is it serious, professional, careful and kind? Comparing the properties of a brand to personal characteristics, or to the nature of a human being is a good way of determining to what extent the identity of our brand is expressive. Is it interesting?

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