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TOFU, MOFU, BOFU – stages of the sales funnel
In marketing, understanding the sales funnel is crucial for guiding potential customers through the purchasing journey. The sales funnel is often divided into three main[...]
The Importance of Brand Monitoring: Tools to Keep Your Brand Ahead
In today's digital age, staying informed about what is being said about your brand on the Internet is crucial. Fortunately, brand monitoring tools make it[...]
Display marketing
Display advertising is defined as a mode of online advertising where marketers use banner ads along with other visual ad formats to advertise their products[...]
The Strategic Value of Event Planners
Embarking on the journey of organizing an event is akin to orchestrating a symphony, where the harmonious convergence of meticulous planning, creativity, and flawless execution[...]
Navigating the Gen Z Wave: Insights for Effective Marketing
In the dynamic landscape of consumer demographics, Generation Z, or Zoomers, emerges as a force to be reckoned with. Born between the mid-1990s and early[...]
Instagram reels – how to do it well
Reels allow users to be highly creative, entertaining, and informative in short clips.